Women whose clothe size range from size 16 to size 36 or more do not have as many fashion choices as petite women do. This is because womens’ clothing for plus-size women is not as common in clothes stores as sizes 8-14 are. This means that plus-size women often have a harder time finding clothes that fits them well. Even in shops that stock clothes for the larger women, the fashion range is usually limited when compared to the range of clothing items available for the average-size woman. This makes one wonder; do fashion designers not realize that bigger women too deserve a chance to enjoy fashionable clothes? More so, do the designers not realize that they could be missing an important business niche by ignoring the clothing needs of the plus-size woman?
Well, the plus-size woman, from whatever culture, is known to have a fuller figure. However, while the contemporary society revere the slimmer woman, most plus-size women are quite comfortable in their own skin. As such, they too want to purchase womens’ clothing that is not only stylish, but complementing to their full figures too. This explains why the lack of enough clothing for the plus-size women is considered an affront to their curves and sense of fashion. Nevertheless, there are those designers who are sensible enough to dedicate entire clothing lines to plus-size womens’ clothing. Such designers work with specific clothing stores, who either stock the plus-size clothes exclusively, or mix them up with other clothing collections.
As any competitive designer would know, clothing for any woman regardless of her size needs to be comfortable. More so, they need to fit well and should meet the fashionable criteria especially when targeting the young and middle-aged women. Designers who fully understand the needs of plus-size women therefore put together flattering clothing collections, which include dresses, suits, jeans, trousers, skirts and tops. These items are done using modern and practical fabrics, while modern finishes and other clever details are included in order to ensure that the plus-size woman looks her best on wearing them.
In addition to the daytime plus-size womens’ clothing, contemporary designers also need to focus on designing evening gowns for the larger women. As many plus-size women would attest, finding chic and comfortable evening gowns to fit their curves has always been characterized by stress as they move from one shop to the other looking for the perfect fit. The plus-size women, just like their petite counterparts crave for the feminine and fashionable evening wear, made with timeless designs for wear to formal and informal occasions. This is because they too want to look fantastic, modern, and fashionable. Besides, designers should know that it is only fair that every woman finds fashionable and feminine clothes regardless of her body size. As some clothing designers may have realized by now, focusing on the plus-size womens’ clothing niche is an idea that makes business sense.
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